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A Level · Cambridge (CIE) · 9694

Evaluate data presentation

Check axis scales, denominators and symbol sizes before accepting a visual comparison.

Cambridge AS & A Level Thinking Skills 9694 · Critical thinking / 26-5.1 / 28-5.1.3

Original StudyForA scenarios and formative model answers; no Cambridge marks, predicted grades or certified mastery. Alternative reasoned answers may be valid. Full-length unseen papers, a wider mixed-problem bank and calibrated specialist teacher marking remain outstanding.

Before you begin

  • Read an English passage closely
  • Distinguish a statement from its supporting reason

Work on paper. Try each question before revealing help, and explain why your method works.

Quick readiness check

Before evaluating support, what should you identify?

What you will learn

  • Identify misleading statistical presentation
  • Explain the numerical effect of a presentation choice
Zero baselineTruncated baseline012095110100110100110Count ratio: 110/100 = 1.1Height ratio: 15/5 = 3
Both graphs show counts 100 and 110. With a zero baseline the bars are in the ratio 1.1. With a baseline of 95 their displayed heights are 5 and 15, in the ratio 3. The actual increase is still 10%.

Read numbers before the visual impression

A truncated vertical axis can make a modest change look enormous. Values 100 and 110 rise by 10%, but bars drawn from baseline 95 have displayed heights 5 and 15, a three-to-one ratio. The graph may communicate detail legitimately if its scale is clear, but its apparent bar ratio is not the ratio of the underlying counts.

Irregular axis intervals must be marked and interpreted correctly. A large gap between dates can distort the apparent speed of a trend if displayed with the same spacing as a short gap. Labels, units and denominators are essential evidence, not decoration.

Check area and comparable definitions

Doubling the width and height of a pictogram multiplies its area byfour, so it may exaggerate a doubling of counts. A fair area representation scales linear dimensions by the square root of the count ratio. Percentages must use comparable populations and periods.

Distinguish a percentage-point increase from a relative percentage change. Moving from 40% to 50% is 10 percentage points and 25% relative to 40%. Describe the distortion and its effect rather than merely calling a graph ‘biased’.

Sources for this lesson

Pause and explain

An increase from 40% to 50% is how many percentage points?

Put the idea to work

Worked example

Compare counts 100 and 110 when bars start at 95.

Show the worked solution
  1. Actual change is 10/100=10%.
  2. Displayed heights are 5 and 15.
  3. The displayed ratio 3 does not equal the count ratio 1.1.

Answer The count rises by 10%, although the truncated bars appear three times as high. The baseline must be considered before interpreting the visual size difference.

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From guided practice to a new situation

Write your answer and reasoning first. Use a hint only if you are stuck. The model solution is for self-checking; your written work is not automatically marked.

1 · Guided

Guided: Calculate the actual relative increase from 100 to 110.

Give me a hint

Divide the increase by the original count.

Compare my reasoning
  1. The difference is ten.
  2. Ten divided by one hundred is 0.1.
  3. Multiply by 100 for a percentage.

The relative increase is 10%. The truncated graph’s three-to-one displayed-height ratio is a different quantity and cannot replace this calculation.

Look for these in your work

  • Finds the difference
  • Uses the original denominator
  • Separates display from data
2 · Independent

Independent: A pictogram is twice as wide and twice as high for a count that doubles. Explain the problem.

Give me a hint

Compare areas.

Compare my reasoning
  1. Area scales by width×height.
  2. 2×2=4.
  3. The count ratio is only 2.

The larger pictogram occupies four times the area although the count only doubles. If viewers interpret area as quantity, the display exaggerates the increase; an area-based doubling needs a linear scale factor of√2.

Look for these in your work

  • Calculates area scaling
  • Compares the count ratio
  • Explains the visual distortion
3 · Transfer

Application: Support rises from 40% to 50%. Report both the point change and relative percentage change.

Give me a hint

Use subtraction for points and the original value for relative change.

Compare my reasoning
  1. 50−40=10 percentage points.
  2. 10/40×100=25%.
  3. Label the two different measures.

Support increases by 10 percentage points, or 25% relative to its original 40% level. Calling it a 10% relative rise confuses the two measures.

Look for these in your work

  • Finds the point change
  • Finds the relative change
  • Labels both

Common mistakes

  • Using displayed height as a count ratio on a truncated axis
  • Confusing area with length
  • Confusing percentage points and percentages
Recall without your notes

What can you explain now?

An increase from 40% to 50% is how many percentage points?

Compare with the explanation

Ten percentage points

The difference is ten points; the relative change is 25%.

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Make it stick

An increase from 40% to 50% is how many percentage points?

If you needed the solution, close it and solve the problem again from a blank page. A correct answer is stronger when you can explain the reason for each step.

Keep learning Thinking Skills

Course scope and assessment

Thirty-four original lessons include 102 guided, independent and application tasks. All 15 earlier section entries and 39 revised skill entries link to teaching; a linked map is not proof of full exam readiness. Both AS and A Level study the whole content, with more demanding combined tasks at A Level. Original StudyForA scenarios and formative model answers; no Cambridge marks, predicted grades or certified mastery. Alternative reasoned answers may be valid. Full-length unseen papers, a wider mixed-problem bank and calibrated specialist teacher marking remain outstanding. June and November entries are available, including private candidates. Confirm the exam year, administrative-zone timetable and centre entry with your exams officer. AS uses Papers 1 and 2 in the same series; full A Level uses all four papers, either together or through an authorised staged route. Carry-forward rules and time limits must be checked for the relevant series.

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