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A Level · Cambridge (CIE) · 9699

Social identity, globalisation and change

Analyse how class, gender, ethnicity and age shape social identity, and explain how globalisation and increased choice may change or combine identities.

Cambridge International AS & A Level Sociology 9699 · 2024–2026 Version 3 · Paper 1 · 1.3
Exam scope and assessment notes

Original StudyForA teaching mapped to Cambridge syllabus section 1.3. It is independent study support, not Cambridge material or an awarded grade. Extended written responses are self-checked and have not received human examiner or subject-teacher marking. Use evidence and examples appropriate to learners’ age, cultural context and school policy. Avoid stereotypes and do not ask learners to disclose personal experiences. Sociology presents theories for analysis rather than endorsing political positions.

Before you begin

    Work on paper. Try each question before revealing help, and explain why your method works.

    Quick readiness check

    Which claim is best supported by an example of someone combining local and international cultural practices?

    What you will learn

    • Explain social identity as shaped by social categories, relationships and shared meanings.
    • Analyse class, gender, ethnicity and age without treating any category as uniform.
    • Evaluate how globalisation and increased choice can contribute to continuity, cultural defence and hybrid identities.

    Identity is relational and can change

    Social identity describes how people understand themselves and are recognised by others through social categories and relationships. Class, gender, ethnicity and age can shape access to resources, expectations and belonging, but people within a category have varied experiences. Identities may intersect, so one category should not be assumed to explain everything.

    Structure can influence the positions available to people; agency appears when individuals interpret, combine or challenge identities. Evidence about an identity should describe the group and context rather than turn an average or example into a universal claim.

    Global connections can produce different outcomes

    Globalisation increases connections across places through movement, communication, trade and media. It may expose people to additional cultural forms and choices, creating hybrid identities that combine influences. It can also prompt cultural defence or ethnic revitalisation when groups strengthen local or inherited practices.

    Cultural convergence describes growing similarities; divergence highlights continuing or renewed differences. Both processes can occur at once. Increased choice is shaped by resources, borders, institutions and social expectations, so global exposure does not affect every person equally or automatically erase local identity.

    Sources for this lesson

    Pause and explain

    How can cultural defence and hybrid identity occur in the same society?

    Put the idea to work

    Worked example

    A student participates in a local cultural festival and follows international music communities online. Explain how this could illustrate identity change.

    Show the worked solution
    1. Identify local and global influences without assuming they are opposites.
    2. Explain how the student may combine practices to form a hybrid identity.
    3. Consider access, personal choice and community context before claiming the pattern is universal.

    Answer The student may combine local belonging with global cultural interests, illustrating a possible hybrid identity. This does not show that local culture has disappeared or that all young people make the same choices.

    Try a topic test

    Choose Easy, Normal or Difficult. Save your answers and open worked review after finishing.

    Test this topic →

    From guided practice to a new situation

    Write your answer and reasoning first. Use a hint only if you are stuck. The model solution is for self-checking; your written work is not automatically marked.

    1 · Guided

    A global sports brand is popular in several countries, but supporters adapt its clothing to local styles. Explain convergence and hybridisation in this example.

    Give me a hint

    Separate the shared brand from the local adaptations.

    Compare my reasoning
    1. The shared brand may illustrate cultural convergence through a common product.
    2. Local adaptations combine the global product with local meanings or styles, which can illustrate hybridisation.
    3. Popularity alone does not establish that local clothing practices have disappeared.

    The shared brand shows one common influence, while locally adapted use combines global and local forms. This supports a mixed account of convergence and hybridisation, not a claim that all cultures become identical.

    Look for these in your work

    • Identifies a shared influence
    • Explains local adaptation
    • Avoids an absolute claim
    2 · Independent

    Explain how class and age could affect two people’s access to the same global online community.

    Give me a hint

    Consider resources, digital access and life stage, without assuming every person in a category is the same.

    Compare my reasoning
    1. Class may affect access to a device, connectivity, time or other resources.
    2. Age and life stage may shape interests, confidence, responsibilities or how the community is used.
    3. Recognise variation within each category and avoid treating access as determined by identity alone.

    Material resources associated with class may influence connectivity and time, while age or life stage may shape participation and interests. These are possible influences, not fixed outcomes for everyone in a category.

    Look for these in your work

    • Applies two social categories
    • Explains a plausible mechanism
    • Recognises within-group variation
    3 · Transfer

    Assess the claim that globalisation has made social identities less important.

    Give me a hint

    Compare expanded choice and hybrid identities with continuing inequalities, local belonging and cultural defence.

    Compare my reasoning
    1. Global communication and mobility may expand the identities people can encounter and combine.
    2. Class, gender, ethnicity and age can continue to shape resources, treatment and belonging; global change can also strengthen cultural defence.
    3. Conclude that effects vary by context and identity dimension, and say what comparative evidence is needed.

    Globalisation can widen cultural choice and support hybrid identities, which may make some inherited categories less central in particular settings. Yet class, gender, ethnicity and age continue to shape life chances, while cultural defence may strengthen local identity. The claim is too broad without evidence across groups and contexts.

    Look for these in your work

    • Develops arguments on both sides
    • Uses syllabus concepts
    • Qualifies the conclusion with context

    Common mistakes

    • Treating class, gender, ethnicity or age groups as homogeneous
    • Assuming globalisation always produces cultural sameness
    • Confusing increased choice with equal access to every choice
    Recall without your notes

    What can you explain now?

    What is a hybrid identity?

    Compare with the explanation

    An identity combining influences from more than one cultural or social context.

    It describes one possible outcome of social change; it does not mean that earlier identities vanish.

    After trying it yourself, choose your next review. This is your self-assessment.

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    Make it stick

    Define social identity and hybrid identity; explain one way globalisation may produce convergence and one way it may support cultural defence.

    If you needed the solution, close it and solve the problem again from a blank page. A correct answer is stronger when you can explain the reason for each step.

    Keep learning Sociology

    Course scope and assessment

    This is a staged curriculum release for the Cambridge International AS & A Level Sociology 9699 syllabus used in 2024–2026 (Version 3). Original lessons link all 35 syllabus sections across Papers 1–4—including Globalisation, Media and Religion—to explanations, worked examples and guided, independent and transfer practice. Topic content is mapped for AS and A Level; full exam preparation remains incomplete until timed papers and human marking are available. Detailed objective-level, evidence and assessment review remains in progress. The 2027–2028 and 2029–2031 syllabuses are published and are not mapped on this route. Practice is self-checked, not an official Cambridge grade; extended responses still need human subject-teacher review. Use evidence and examples appropriate to learners’ age, cultural context and school policy. Avoid stereotypes and do not ask learners to disclose personal experiences. Sociology presents theories for analysis rather than endorsing political positions.

    StudyForA · Learn with understanding

    Original teaching content and links to official sources. Check your exam year and qualification before using a resource.