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A Level · Cambridge (CIE) · 9699

Defining globalisation and comparing perspectives

Define globalisation and glocalisation, compare cultural, political and economic dimensions, and evaluate perspectives on who benefits.

Cambridge International AS & A Level Sociology 9699 · 2024–2026 Version 3 · Paper 4 · 7.1
Exam scope and assessment notes

Original StudyForA teaching mapped to Cambridge syllabus section 7.1. It is independent study support, not Cambridge material or an awarded grade. Extended written responses are self-checked and have not received human examiner or subject-teacher marking. Use evidence and examples appropriate to learners’ age, cultural context and school policy. Avoid stereotypes and do not ask learners to disclose personal experiences. Sociology presents theories for analysis rather than endorsing political positions.

Before you begin

    Work on paper. Try each question before revealing help, and explain why your method works.

    Quick readiness check

    Which example best illustrates glocalisation?

    What you will learn

    • Explain globalisation, glocalisation and global culture and identify problems of definition.
    • Compare cultural, political and economic dimensions.
    • Evaluate Marxist, feminist, postmodernist, globalist, sceptic and transformationalist perspectives on who benefits.

    Globalisation describes connections, but definitions vary

    Globalisation refers to processes that connect social relations, institutions and activities across distance. Global culture describes shared or circulating practices and meanings. Glocalisation describes the interaction of global influences with local conditions, where ideas or products may be adapted rather than copied unchanged.

    There is no single measure of globalisation. Researchers may study trade, migration, communication, policy or cultural circulation, and these indicators need not change together. A clear answer defines the process and period it is examining instead of using ‘globalisation’ as a catch-all cause.

    Different perspectives ask who gains and how much changes

    Globalist accounts emphasise growing integration and the influence of cross-border flows. Sceptics question whether these processes are genuinely new or whether nation-states and regional patterns remain decisive. Transformationalists see substantial change but stress that its direction and effects are uneven and not predetermined.

    Marxist analysis asks how capitalist production and power distribute benefits; feminist analysis examines gendered labour and unequal access; postmodernist analysis emphasises plural meanings, choice and cultural mixing. These perspectives can illuminate different dimensions. Evaluate them against evidence about who controls resources, who bears costs and how local outcomes vary.

    Sources for this lesson

    Pause and explain

    Two countries have different outcomes from the same global economic process. What should an analysis do?

    Put the idea to work

    Worked example

    A clothing style spreads through international social media but is altered by local designers and worn differently across groups. Explain why this is more than simple cultural copying.

    Show the worked solution
    1. Identify a global communication flow and a local response.
    2. Use glocalisation to describe how a circulating style is adapted to local meanings.
    3. Ask which groups can shape or profit from the trend and whose practices are represented.

    Answer The style circulates across borders, but local designers and groups reinterpret it, so the process is glocal rather than a one-way copy. Analysis of benefit should examine control, access and local variation, not assume everyone receives the same cultural or economic outcome.

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    Choose Easy, Normal or Difficult. Save your answers and open worked review after finishing.

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    From guided practice to a new situation

    Write your answer and reasoning first. Use a hint only if you are stuck. The model solution is for self-checking; your written work is not automatically marked.

    1 · Guided

    A video platform connects viewers across countries, while local communities use it to share different languages and traditions. Identify two dimensions of globalisation and one local process.

    Give me a hint

    Separate communication technology from cultural circulation, then name how local meanings shape use.

    Compare my reasoning
    1. The platform reflects an economic and technological connection across borders.
    2. The circulation of videos and meanings is a cultural dimension.
    3. Local communities adapting the platform to their own languages illustrates glocalisation.

    The platform connects users through an economic and technological system, while videos and practices circulate culturally. Local use in different languages shows glocalisation: a global medium is adapted to local meanings rather than producing one uniform culture.

    Look for these in your work

    • Identifies distinct dimensions
    • Explains cross-border connection
    • Uses glocalisation accurately
    2 · Independent

    Compare globalist and sceptic perspectives on whether globalisation has changed the power of nation-states.

    Give me a hint

    Contrast the emphasis on integration with the argument that national and regional institutions remain influential.

    Compare my reasoning
    1. A globalist may emphasise cross-border economic, political or cultural flows that constrain state action.
    2. A sceptic may argue that national governments and regional patterns still shape these flows and their effects.
    3. Compare evidence across policy areas and countries before deciding how far state power has changed.

    Globalists tend to emphasise increasing integration and constraints that cross-border flows place on states. Sceptics question the scale or novelty of this change and stress continuing national and regional influence. The balance may differ by policy area, so evidence about actual decisions and outcomes is needed.

    Look for these in your work

    • Accurately distinguishes the emphases
    • Applies them to state power
    • Uses context-specific evidence
    3 · Transfer

    Evaluate the view that globalisation benefits the same groups everywhere.

    Give me a hint

    Compare who controls resources and who bears costs through different theoretical perspectives and local contexts.

    Compare my reasoning
    1. Explain a globalist argument about expanded connection or opportunity.
    2. Use Marxist and feminist questions about economic power and gendered work, and consider local adaptation or resistance.
    3. Reach a qualified conclusion using evidence about different groups and dimensions.

    Globalisation can create new connections and opportunities, but control and benefit are uneven. Marxist analysis highlights capitalist power, feminist analysis asks how gendered labour is distributed, and local contexts shape outcomes. The claim of uniform benefit is too broad; comparison should specify groups, dimensions and costs as well as gains.

    Look for these in your work

    • Explains more than one perspective
    • Distinguishes opportunity from equal benefit
    • Uses a bounded, evidence-based judgement

    Common mistakes

    • Using globalisation without defining what is becoming connected
    • Treating globalist and transformationalist perspectives as identical
    • Assuming cultural circulation benefits everyone equally
    Recall without your notes

    What can you explain now?

    What is glocalisation?

    Compare with the explanation

    The interaction of global influences with local contexts, including adaptation of meanings or practices.

    It helps explain why a global flow can produce different local outcomes rather than uniform copying.

    After trying it yourself, choose your next review. This is your self-assessment.

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    Make it stick

    Define globalisation and glocalisation; name three dimensions; summarise the difference between globalist, sceptic and transformationalist views.

    If you needed the solution, close it and solve the problem again from a blank page. A correct answer is stronger when you can explain the reason for each step.

    Keep learning Sociology

    Course scope and assessment

    This is a staged curriculum release for the Cambridge International AS & A Level Sociology 9699 syllabus used in 2024–2026 (Version 3). Original lessons link all 35 syllabus sections across Papers 1–4—including Globalisation, Media and Religion—to explanations, worked examples and guided, independent and transfer practice. Topic content is mapped for AS and A Level; full exam preparation remains incomplete until timed papers and human marking are available. Detailed objective-level, evidence and assessment review remains in progress. The 2027–2028 and 2029–2031 syllabuses are published and are not mapped on this route. Practice is self-checked, not an official Cambridge grade; extended responses still need human subject-teacher review. Use evidence and examples appropriate to learners’ age, cultural context and school policy. Avoid stereotypes and do not ask learners to disclose personal experiences. Sociology presents theories for analysis rather than endorsing political positions.

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